Increase your products' sales with character licensing

  ler em português


        Did you make good sales' profit this Christmas? Products such as backpacks, school supplies, bags, and many other manufactured under license products, with printed characters' images are part of a market that grows above average, between 8 and 10% by year and is very appealing to small producers.

    Journalist Wagner Roque wrote an article for PEGN magazine about this growing market that is highly lucrative. There are around 800 companies using more than 400 brands and characters. According to the Brazillian Licensing Association, they are responsible for transacting over 600 million dollars*. 


Before you start licensing

    Here is what you must have in mind when you decide to use licensed characters to boost sales:

  • Rules of licensing
  • How to: licensing step by step
  • Quality control

Biggest advantages of licensing

  • Higher profits
  • Low competition
    Producers heard by PEGN reported increase in sales after working with licensed brands.

    "Before licensing, production was half the current volume."
Alaís Fonseca, marketing manager at Top Cau, chocolate producer company that work with licensed brands, interviewed by Wagner Roque for PEGN.

*data from 2007

Sources: 


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